Why you need to be blogging - Aus Digital Media

So who has the time to write Blog posts?

We all lead very busy lives with a lot going on. You have work commitments, School commitments, children, holidays, travel and so much more. You already paid some tech boffin $7000 to build a website for you. Why on earth would you consider doing regular blog posts?

Well what if I told you that blog posts can help you bring huge traffic to your website and make money for you while you sleep? Yes, that’s right. Money while you sleep.

Have look at this video from these guys. These two guys from the US are killing it and in this video, they clearly break down the golden rules of blogging and how it can dramatically improve your website traffic. Here’s a spoiler ‘Google loves long blogs’.

Here's a summary of the points in this great video.

Back linking doesn’t work all that well.
Write long Blogs. 2000 words or more.
Don’t worry so much about trying to trick Google with links. Focus on the content.
Try to write blog posts that are “evergreen”, this means they will always be relevant and will not date. You will notice we have removed the date stamp from the blog posts on this site 🙂

You need to be producing good quality content.

When you produce good content Google will find your site and then the links and the subsequent traffic to your site will happen organically. Be patient. It will take a few months but eventually Googles bots will find your content and then you will enjoy a sudden rise in your website traffic. Keep an eye on your Google analytics dashboard.

Add pictures

Sprinkle pictures throughout your post to break up the text. And don’t just use a photo that you snapped on your phone and that your friends told you is a great Instagram banger. Use professionally designed artwork from a stock photo website. We use Freepik, register for a paid account, download the photos to your computer and save each photo with it’s the corresponding license to a folder inside your local website folder. This way when you get audited by Getty’s copyright bots crawling the web (yes it has happened to us) you will have your license to show and you can rest easy. Poaching photos from Google images is the worst thing you can do these days.

Use Grammarly

Grammarly is a free spelling and grammar checking tool. It works very well with Wordpress. Grammarly will check your work as you go and clean up any of those embarrassing spelling and grammar errors before you hit that publish button and send it out to the world.

Ask your webmaster to have look at your site in Google search console.

This tool shows you where your site ranks in the Google search for the same relevant terms, The search terms people used to find your site, The click through ratio, who's linking to your site and more. Ask for reports from Google search console. Save these reports at your end and analyse them over time.

Use a sidebar

Place a sidebar on your blog with widgets. These widgets that you see in the sidebar here are passive income earning widgets. They also help to link to other websites of interest to your readers.

Count your words

After you’ve made your blog post paste the link over in Web Page Word Counter. Try to get your blog up to the 2000 word mark. Here’s a tip. Save the page as a draft after each revision, take a few days to write it. Once you’re happy with the post then publish it to your site.

Share, Share, Share

Now that you’ve written your great blog post you need to get out there and promote it so as to drive traffic to your article on your website. Share your post on all the social channels like Facebook, Pinterest, Instagram, your Mailchimp list etc. Take the time to do it well with hashtags and keywords and a nice featured image. Yes, it’s exhausting particularly now that you’ve just finished your epic 3000-word post but this will pay off for you down the line in terms of clicks on your site.

Blogging ability with easy author dashboard panels are standard in the website package offered here at Aus Digital Media. Here’s a link for more information.

Encourage comments

After you have successfully promoted your blog to your audience you want to have people interact with your blog article. Interaction drives hits. And Hits drive your Google rating. So all through your article you want to sprinkle in the terms “Comment below as we would like to hear your opinion.

Get started

Check out our blog writing service. We do it all for you and publish the blog directly to your website.

Armando Bompane

22:52 06 Oct 19

Excellent service from Aus Digital Media to assist us with our video marketing content. They are always available to provide advice which is very helpful.

Pineapple Jam Studio

03:34 20 Sep 19

Very happy with ADM, their professionalism and work ethic is a breeze to deal with and they solved our issues with great haste. We will continue to use their services for all our digital media needs.

qingju meng

05:44 08 Aug 19

We are very happy with ADM, they responded very fast and very professional! They provided us solutions in a timely manner, much appreciated!

Navin Seran

07:07 18 Jul 19

Will and his team are great. The final product and the turnaround time was impressive.

Renee Dion Wilson

06:14 07 Jan 19

Will is friendly, professional and always willing to help you with those technical questions and occasions where you need support to get things back up and running smoothly again... Thanks so much Will :)

jason wiersma

02:36 08 Dec 18

We contacted Aus Digital Media because our new website had poor visibility. On contacting Aus Digital Media we received an excellent critique of our website which provided a very honest and good assessment that will enable us to iron out the issues and grow as a buisness. I would highly recommend this company. The small amount spent on a consult is invaluable.

Wildcrafted Portal

05:29 04 Dec 18

Fantastic experience working with Will and ADM. Sorted everything out for us in a flash. Always responds promptly and keeps you in the loop at all times. Expert advice and execution on all matters email, website and social media. Like the swiss army knife of the internet.

Pia Miles

04:00 31 Oct 18

Will and his team at Aus Digital have been a breeze to work with. Will has been very patient with our learning of new operations and nothing is too much to ask. Enquiries are always responded to promptly and with great detail and results.

Adam Dixon

07:47 27 Oct 18

Aus Digital Media was very professional and easy to work with. Very clear and concise in communications and showed excellent awareness about what I needed. Highly reccomended.Adam Dixon.

Robyn Thompson

00:15 19 Oct 18

Will and his team have been fantastic to deal with during the construction of our new website. He is always helpful and very patient with us as we have been on a learning curve.

Stage4 Consulting

02:48 09 Oct 18

Thank you Aus Digital Media for your expert advice on search engine optimisation and social media marketing. As someone who has minimal knowledge on this subject, your step by step guidance, in depth knowledge and advice has opened my eyes to a whole new world of digital marketing. I would highly recommend your services to anyone looking at growing their business. Thanks again.

Glenn Bachelor

04:09 30 Jun 17

After purchasing some Camera gear from Will at Aus Digital Media a few years ago, I have since done a couple of Photo tours of Melbourne.The information and skills that I learnt from the tours, have been a lot more useful than just watching online tutorials, as you get to visit different locations and learn how to setup the shot at each spot.I highly recommend taking a tour for those wanting to learn more about their camera and its potential, and for those visiting Melbourne who want to capture some great sights. Here are some photos of the during and the end result from what I learnt on one of the tours.

Sarah-Jane Bedington

23:18 13 Apr 14

Aus Digital Media, run by WIll Faulker, is a reputable and highly professional service. The photography is excellent and efficiently run. Will is great to work with; nothing is ever an issue and always a fun experience. I highly recommend Aus Digital Media to anyone wanting to expand their Modelling portfolio with creative and eye catching photography, or to anyone wanting a stunning headshot for everyday business or personal use. A highly versatile company with a fabulous photographer.