What is SEO?

To keep a company going you need a constant incoming stream of customers. In today’s world, this takes place online, where people go to researching problems they have and solutions to it. You’ll have heard marketers talk about Search Engine Optimisation (SEO) before, but why do you need it, what will it do for your and how much does it cost?

Do I need SEO?

All websites need SEO. It involves optimising off page and on page website elements so that it appears in search engines and the right market finds it. It aims to get your website to rank as close to the top as possible, so it’s the first thing customers see and click on during a search. Without it, customers could be looking for what you offer, but as you don’t be showing up in search engine results, you’ll miss out.

What does SEO do for websites?

Read our full SEO service here for detailed information.

There isn’t a single SEO service as it involves many ongoing actions that improve how your websites rank in search engines over time. You start by deciding who you’d like to target, when, where and why based on what you offer. You’ll then research keywords they’re likely to respond to and ensure these words appear naturally on your website and blog copy. This means that when a person searches for ‘PRODUCT FOR SALE at LOCATION’ your website will show up, and when they visit your site, it will have information that shows them how your offering solves their problem.

Other SEO services include ensuring all your online contact details are up to date and without discrepancies and that your website’s back-end has the necessary structure to help search engines to categorise it in results. It can also include optimising the wording and design of a contact page to see if it’s doing all it can to get people to contact you or give you their details.

How much does SEO cost?

Most SEO services themselves are free, but the skills required to audit your current presence and input the changes in the long term requires expert assistance. You’ll find that they’ll offer you results over a period that will have a positive impact on your online presence and bottom line.

With pricing, there is not a set price that suits everyone. The first step is to determine what SEO services can help your website. This may be any of the following;

  • Improving your site speed with software
  • Adding regular articles on your blog and notifying your audience of a reason to visit your site.
  • Conduct a keyword campaign that generates backlinks to your site
  • Improve the content of your site with the appropriate titles, keywords etc

So in summary. Here are the steps to determine your SEO needs.

  1. Conduct an audit of your website. We offer this as a free service.
  2. Review the audit and its recommendations.
  3. Choose which services from the recommendations you would like and implement.
  4. Have a reputable supplier like Aus Digital Media to implement the services for you.

Top 10 Rules for SEO

  1. A blog where you should post at least 2 posts per month.
  2. Your website should have an SSL Certificate, https://yourdomain.com
  3. Domain registration length should be more than 1 year.
  4. You should have the country TLD extension i.e .com.au for an Australian website.
  5. Page loading speed should be high as per https://developers.google.com/speed/pagespeed/insights/
  6. Site uptime should be high lots of downtime from site maintenance or
    server issues may hurt your ranking (and can even result in deindexing if
    not corrected).
  7. Server location: Server location may influence where your site ranks in
    different geographical regions. Especially important for geo-specific
    searches.
  8. Terms of service and Privacy Pages: These two pages help tell Google that
    a site is a trustworthy member of the internet.
  9. Mobile optimized: Google’s official stance on mobile is to create a
    responsive site. It’s likely that responsive sites get an edge in searches
    from a mobile device. In fact, they now add “Mobile friendly” tags to sites
    that display well on mobile devices. Google also started penalizing sites in
    mobile search that aren’t mobile friendly
  10. Site usability: A site that’s difficult to use or to navigate can hurt ranking
    by reducing time on site, pages viewed and bounce rate. This may be an
    independent algorithmic factor gleaned from massive amounts of user
    data.

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