Should you offer subscription type products on your website?
Absolutely yes you should and here’s why.
It’s said to be seven times harder to earn a new customer than it is to have a repeat customer. The hardest part of a business is making sales to customers. But what if you could design a product and or service that the customer is happy with you can set up a process on your website where the customer automatically pays you over and over again, therefore eliminating the process of you having to make the sale over and over each time? Read on for information on how to sell subscriptions through your website.
Woocommerce has designed a great plugin for WordPress websites called Woocommerce subscriptions. Here’s a video explaining the benefits of this great WordPress plugin.
Plugin features
Multiple billing schedules available to suit your needs.
Convenient automatic payments with over 25 payment gateways.
Supports manual renewal payments through any payment gateway, along with automatic email invoices and receipts.
Supports automatic rebilling on failed subscription payments, so you never lose revenue.
Give subscribers the ability to manage their own plan, including upgrading or downgrading, without needing to wait on you for help.
Built-in renewal notifications and automatic emails let you and your customers know when subscription payments have been processed, so there are never any surprises.
Detailed reports allow you to keep track of recurring revenue, the number of active subscribers and more.
We have used this plugin several times across different websites to take monthly subscriptions for services and also donations.
Have look at the Khmer Light Organisation website built by Aus Digital Media. This website accepts monthly donations from supporters all around the world. Once the supporter chooses a subscription level they are billed monthly until they choose to cancel their account. So no more hat in hand asking for a one-off donation and then the supporter leaves.
Subscription ability is currently offered as part of our combined website design and hosting package.
And have look here at our digital information screen service. Customers sign up for multiple subscriptions that can be changed at any time by the customers, therefore allowing the customers to control what content is present on their digital information screens.
One of the biggest markets for utilising online subscriptions is the subscription box market. More commonly called the beauty box market. A customer signs up and receives a box filled with different products delivered to their door each month. Here’s an example of a stay at home mum doing just this.
Cratebox
If you don’t want to build your own website there is another alternative for you. Have look at Cratejoy.
Cratejoy is an all in one service aimed at providing a subscription box service for you. For a monthly fee, Cratejoy provides a service including the website design and hosting, analytic reports, educational resources and support. You can sell on the Cratejoy marketplace or sell from your own website.
Subbly
If you don’t want to build your own website there is another alternative for you. Have look at Subbly
Subbly are similar to Cratebox but offer multiple currencies, a seamless user interface and much more.
Subscription ability is currently offered as part of our combined website design and hosting package.