Managing Social Media profiles is very time-consuming. When done with local resources or employees, it either gets very distracting and expensive for a business to do it themselves. Also, taking into account the wide range of different popular social media platforms, it is a challenge for most businesses to maintain marketing expertise in all these areas, unless it’s your specific area of expertise.

Here at Aus Digital Media, we have 2 styles of Social Media Management

  • The first style of service is a brand level management service starting with the management of a minimum of three social media platform profiles.
  • The second style of service is a platform-specific standalone management service. Additional profiles can be cost-effectively added to the basic service. Platforms we can look after include: Facebook, LinkedIn, Instagram, Twitter, Google+ and Pinterest
  • Social Media Management Service Levels
    • Basic (see chart below for inclusions)
    • Intermediate (see chart below for inclusions)
    • Advanced (see chart below for inclusions)
  • Stand-alone management services
    • Facebook
    • Instagram
    • Twitter
  • Please refer to the chart below to get a better understanding of what we do in each of these services.

Social Media Management Details

ItemsBasic PlanIntermediate PlanAdvanced Plan
No. of Profiles333
No. of Posts Per Month91830
CaptionsYesYesYes
Advertising BudgetN\A$20$50
Recommendations for Social
Media Platforms
IncludedIncludedIncluded
Lead GenerationN\AAvailableAvailable
Landing Page for Lead OfferN\AN/A (have to buy seperately)Available
Direct Communication (B2B)N\AYes (25 per month)Yes (50 per month)
ReportingOverviewAnalysis and RecommendationsAnalysis and Recommendations
NetworkingN\AYesYes
Custom Blog/ArticlesN\A1 per month2 per month

Social Media Management Prices

ProductPrice per month inc gst
Management to 3 Profiles Basic Plan$660
Management to 3 Profiles Intermediate Plan$1100
Management to 3 Profiles Advanced Plan$1540
Facebook Management only$770
Instagram Management (Advanced)$880
Instagram Management (Intermidiate)$725
Instagram Management (Basic)$572
Twitter Management only$1210
Facebook Advertising only$880
Additional (Per) Profile Add-On$176

Service Summary - Social Media Management Services - Purpose

The purpose of our management services are two fold:

  • For this to be effective our services and process must:

Understand and represent your brand.
Produce content (in image and language) that is of an exceptional quality that meets and surpasses your standards.
Be priced at a rate that provides a significant discount over locally produced content and rates, ensuring that you can make a decent profit while using our services.

  • Secondly, we keep our team’s skills (for each social media platform) up to date, ensuring our services are as effective as possible in the long term. Some measures of effectiveness could include:

Audience growth
Reach growth
Quality engagement
Lead generation
Traffic to your website

  • By maintaining a team of consultants that ONLY do social media, professionals that live it and breathe it, we ensure that the work we are doing has the maximum potential to meet your goals, as documented in the service brief.

Service Summary – Social Media Management – Is Working When:

  • The initial brief is completed professionally and accurately.
  • All content is created professionally, representing your brand accurately and is approved by you prior to publishing.
  • Content is both delivered and approved in a timely manner to ensure final content is complete in time for the publishing schedule.
  • The publishing schedule is adhered to.
  • Your brand is enhanced by the professionalism of the content.
  • The goals agreed to in the briefing document are focused on and generally achieved.
  • Where direct conversion and/or lead generation are a goal of this service, we must be mindful that these goals are secondary and typically are an indirect result of this management service.
  • Often, conversions made using other lead generation activities are supported by our Social Media Management service, or conversions that start with this service, are nurtured to completion using another channel.

Social Media Management – Indicative Process Setup Month

  • Initial Skype briefing
  • Complete and agree on social media marketing brief
  • Social media platform analysis and recommendations
  • Update profiles if required following recommendations
  • Content creation for platforms as required

Graphic Design
Captions
Blog Posts

  • Meeting to review and approve content
  • Direct marketing for all platforms where required

Regular Monthly Work

  • Marketing Strategy – Includes basic advertising budget to assist with the development of followers and engagement for relevant services.

Facebook

  • Add Tabs related to business
  • Supporting Social Media Advertising budget to improve likes and engagement

Twitter

  • Grow followers
  • Create Tweets relevant to Trends
  • Target lists of relevant users
  • Use business hashtags

Google Plus

  • Join Communities & Groups
  • Add relevant people to your Circles
  • Create Business Boards

Business Board liking & sharing

  • Grow Followers

LinkedIn

  • Make relevant Connections

Instagram

  • Research and use of hashtags
  • Comments on relevant posts
  • Grow Followers

Pinterest

  • Re-pin
  • Grow Followers
  • Research and use of hashtags
  • Content Strategy
  • Create imagery and captions for all content in advance
  • Submit content for review and approval
  • Fine tuning of content to your satisfaction
  • Following content approval, schedule for publication
  • Reporting

Social Media Management – Our Responsibilities

  • Set up the briefing session with you for an effective discovery and documentation of your needs.
  • Make sure that the utmost care is taken in the maintenance of your social media profiles, only publishing approved content.
  • To prepare all content professionally and in time for the publishing schedule. This will be delivered for review/approval at least 3 business days in advance of the first publishing date, which is enough time for review and approval.
  • To schedule the publication of approved content to maximise visibility and engagement.
  • To apply delegated advertising budgets in line with the objectives of the campaign.
  • To supply you with white label performance reports, ready for you to use at the end of each month.
  • To keep up to date with recent, proven effective social media trends and use these as a guide for ongoing improvement of our Social Media Management strategies.

Social Media Management – Limitations

  • Social Media Management is more about creating a brand presence, supporting other marketing efforts and reaffirming core business messages than the direct lead generation.
  • While some lead generation is possible, and given attention to in these management services, if you are looking for fast and direct response lead generation, this is not an appropriate strategy for you.
  • One major limitation of organic social media marketing is that you have no control over your audience. The social media platform algorithms control how much reach organic posts get in front of the built audience. With an ever-increasing amount of information flowing through social media channels, it appears business channels get less and less reach every month.
  • This lack of control and real ownership is important for you to understand as it should be part of your thinking about how you use the audience you develop in these channels

Social Media Management – What’s Next

  • Email marketing is another great extension to a successful social media marketing campaign. In the last point above, we address the issue of lack of ownership/control of the social media audience. A great way to overcome this challenge is to develop an email marketing database off the back of the social media effort by endeavouring to convince the social media audience to join the email database through sporadic posting. Once the social media audience has agreed to join the email database, you then have control over the marketing communications that will reach your prospects.
  • If the social media management campaign is going well, the easiest and most obvious next strategy for you is for you to build on this success by implementing an advertising-based social media lead generation strategy. This is an extension to the previous point around developing an email database.
  • Another service that you could consider would be a search-related marketing service as this would open up a completely new marketing channel for yourself.