Topics covered in this article

  1. How to write a great looking blog post in WordPress.
  2. Blog writing examples.
  3. Blog writing format.
  4. How to write better blog posts.
  5. How to write a blog and make money.

How to write a great looking blog post in WordPress.

So you’ve come to this article because you want to learn how to write a great looking blog post. you want to create a blog that is engaging for your audience.

Well, let’s get started. First of all, you want to research your topic. Make sure the topic is of a content source that people want to read. Then you want to have a clean and user-friendly interface to write your blog with. We recommend WordPress but there are other less popular platforms out there. You can also write your blog in a format like MS Word and then deliver it to your webmaster for formatting onto your site, that’s what our customers do with our website management service.

The beauty of taking the time to learn the WordPress user interface is that WordPress gives you the ability to save drafts and preview drafts as you go. This is invaluable for blog writers. You can now type a paragraph into your blog, add an image, press preview and you will be taken to a preview of how your blog will look on your website. This feature is gold. It allows you to polish your blog until its nice and shiny, then when you are completely happy with the layout and the content of your post you can press the “Publish” button and your blog will go live to your website.

Blog writing examples.

Here’s a great video explaining 3 different types of blog post formats. Take note of this video as Holly points out what you might think are obvious points, but the thing is these points are industry standard and you need to take notice of them.

For example, the “5 points” format where you offer a title like 5 ways to Maximize your MailChimp List is a format that has been proven to catch peoples eye and generate a click on the blog when it appears on Google and when it appears in a subscribers mail client.

Blog writing format.

The first thing you need is a title. The title of your blog post shouldn’t be just plucked out of the thin air but instead carefully researched. You want to give your target audience an article that either provides new information to the reader or solves a problem for the reader.

A bit of quick Googling will help you come up with your title. Think about what your niche market wants to read about. Type this into Google then look at the suggestions at the bottom of the Google page. these suggestions become your paragraph headings 🙂

Also, think about adding a video just like the one you see above here. A video placed amongst text and images gives another layer of interactivity to your post. Who doesn’t like a good video?

Images;

Take the time to source your images from a reputable supplier. We recommend Freepik. Freepik allows you to use images for free as long as you provide attribution to the artist, or you can sign up for a premium membership which allows you to use images without providing attribution on your website.

You may be tempted to just grab some images from online by doing a quick Google images search but be warned, these images are under copyright and companies like Getty Images have automated Bots that crawl the web 27/7 looking for unlawful use of their images. The first you will hear about this is a letter of demand from Gettys legal team.

Add points covered list.

Google loves to throw helpful blog posts to the top of its rankings. And if you’ll notice most of the time these articles have a points list summary. This gives the reader a quick snapshot of the content of the article and will encourage a click across to your website.

With today’s average internet user having an ever-decreasing attention span you want to immediately provide the viewer with a summary of what they will learn if they choose to read on.

Next, you want to set up your paragraphs with a heading, a test area, and a picture. You can see by the screenshot image here we use an opposing 1/3 to 2/3 flowing style that takes the readers eye gracefully through the content without to much text to overwhelm the viewer and they lose interest.

Now take your time. the hardest part is done. The format is laid out and all you need to do is devote a little time each day to fill in the text content of one of the paragraphs. We typically spend 1 week writing a 2000 word blog and doing it a little each day is a great way to go for a number of reasons. If you are time poor this technique won’t chew up large chunks of your valuable time. And the best part is you tend to think of new content for each paragraph as you go about your week. It’s amazing what a good sleep then a long drive to work in your car will do to thrust creative ideas to the front of your brain.

How to write better blog posts.

As discussed earlier you want to take your time when writing a blog post. The post you are reading here has taken 7 days to write, just by adding a paragraph or 2 each day. If you have followed the earlier steps suggested and found your paragraph headings by using the Google search tool then you’re already on your way. The next thing you want to think about is keywords. Keywords play an important role in having your post recognized and suggested by Google.

How do you research blog keywords?

There are a few different ways but one of the best ways is to use the Google Ads platform and then use their “Keyword Planner” tool.

Type in a search term and Google will provide you with a list of Keywords relevant to that topic. You can filter the list by most popular, average monthly searches etc,

Google will give you a list of Keywords that are relevant to your blog topic. Then you can sprinkle these keywords throughout your post. It will take time for Google to see your post, the common thinking now is it takes Google about 35 weeks to deliver you the maximum daily volume of the traffic that it ever will for your post. Think of it like planting SEO seeds for later fruit.

And remember that the longer the word count in your post the better you will rank with Google. Google rewards articles that contribute knowledge to the internet. Aim for 2000 words per post. It will be well worth your time in the end. Remember that your carefully crafted blog post is going to sit on your site for all time. So it essentially becomes an SEO asset for your website. Take your time and make it great then it will continue to earn you clicks and visits for years to come.

Also, consider asking your webmaster to remove the date and time info from your blog posts. when you have a great article on your site you don’t want the article to age. An ageless article is called “An Evergreen” article. This means the article is always of interest and relevance, just like the article you are reading right now. You can see in the header above there’s no time stamp of when this article was written, so this becomes an evergreen blog post that can be linked to as a learning resource for years to come.

Invite Guest Bloggers

Consider inviting guest bloggers to post articles for you. If you have a team of professionals that subcontract for your business and they have their own websites you can offer a win-win proposal. Let’s say your specialist chiropractor writes an article on how to prevent back pain. Then you post this article on your blog with links back to the Chiropractors website. This gives you fresh content that you can market to your audience and the Chiropractor/guest writer has now created an additional source of traffic to his or her website. Also, Google loves this kind of linking setups. It’s great for both your websites SEO (Search Engine Optimisation).

Now if your guest bloggers aren’t familiar with WordPress then simply ask them to send you their text in whatever format and medium they are most comfortable with. Then all you need to do is format the text into a WordPress post as explained in this post.

How to write a blog and make money.

Everyone wants to make the elusive “Passive Income” online. People want to wake up to emails for breakfast that tell you you’ve sold something on your website overnight. Well, it’s a nice idea and yes it can be done but it takes a mountain of work and the work needs to be constant and continuing.

One of the best ways to achieve this goal is to overdeliver on value orientated content and occasionally offer your product and or service along the way.

This is known as the Give-Give-Give-Ask OR the Jab-Jab-Jab-Hook method. See our diagram here that talks about the 3 steps in digital marketing.

You want to be creating at least 2 blogs of at least 1000 words each per month. We aim for 4 x 2000 word blogs per month here. Then you market the value content out to your target market. Once your target market trusts and values your brand then and only then can you offer something for sale. And here’s a tip, the item or the service you offer for sale needs to be something that adds value or solves a problem for the customer.

You could also look into affiliate marketing. This is essentially you providing sales of someone else’s product or service via a referral system. You could write about a software then provide a link to that software in your post, Whenever a customer buys that software based on your referral you get a small commission. One of the most popular brands to offer this service is Amazon.

But you don’t have time to write blogs…

If you understand how important it is to have fresh regular content on your website but you are to busy to write the content then we have a solution for you. Our Blog Writing Service is just what you need.

We take care of everything including the copywriting, sourcing the images, uploading the blog to your site and we can even schedule the follow up an email marketing campaign to tell your audience about your fresh new content.