Guest Author: Arleen Atienza.

Arleen Atienza has been writing for several organizations and individuals in the past six years. Her educational background in Psychology and professional experience in corporate enable her to approach a wide range of topics including finance, business, beauty, health and wellness, and law, to name a few.

Technological advancements and automation quickly took over the restaurant industry. These breed efficiency and led to many breakthroughs, particularly in collecting customer data. With it, you can access various information to tailor and improve your marketing techniques. 

Data-driven marketing is not one of the backbones of present advertising methods for nothing. Access to a pool of customer data means you get to obtain prospects’ preferences, social media records, and even ordering patterns. These provide plenty of benefits that set up your restaurant for success, so long as you know how to get the most out of it. Check them out in the article below. 

Benefits of Data-Driven Marketing Strategy to Restaurant Performance.

Customized, Highly-Targeted Campaigns

The average consumer encounters more than a dozen marketing prompts that aim to catch their eyes throughout the day. These schemes and devices can be seen from work phones and personal laptops to even the most random game advertisements. There’s one thing you can do to stand out among these: your restaurant should be promoted to the right customer at the right time. 

This is possible with the help of data-driven marketing, which, to put simply, aids in creating highly-targeted campaigns. Data will help you create personalized ads that resonate more with your prospective customers. For instance, you can market your vegan-friendly menu to a potential buyer who’s into the vegan lifestyle. 

Understand and Predict Your Market Base

With data-driven marketing, you get to know your customers even before they can place an order in your restaurant. You can analyze their interests, style, and personal preferences through the proper use of data at your disposal. These are accessible through customer interaction on social media, phone calls, and the list of shops in which they order online. 

Doing so will help you predict your market base and help you develop marketing initiatives that boost your restaurant sales. This will also improve customer loyalty in the long run, especially if you’re constantly tailoring your menu to suit their needs. You can administer special discounts or customize craft beers on special days exclusive to your operating range. 

Hone Restaurant Sales Strategy

Aside from attracting prospects, data-driven marketing can also help your restaurant improve greatly. In fact, data analysis from previous marketing campaigns is a rich source of information if you want to up sales performance. You could look into guest and transaction data to further elevate strategies and put effort into where it’s most needed. 

With valuable insights and improvements, you’re bound to attract prospects to your sales funnel each time easily. You also get more knowledge about what’s working and what’s not, which may lead to a boom in business sales. Furthermore, there’s a potential to convert occasional clients to regular patrons with the help of data marketing.

Consistent Customer Communication

With thorough AI-powered market research, you can establish clear, consistent customer communication. All data you’ve gathered, including customer preferences, are for naught if you can’t connect with them. As such, it’s vital to establish a point of contact with your prospects at the best possible time. 

To do so, you can use data correlation to analyze internal and external sources to track target clients. Simply put, you identify the site or platform where your prospects spend their maximum time. You will then communicate and market your products to them through eye-catching ads or custom messages.

How to Use Data-Driven Marketing Strategy to Aid Restaurant Performance

Attract and Obtain the Right Customers

Data-driven marketing strategy has everything to do with bringing in clients. To be specific, you can increase customer acquisition for your restaurant by using information. This is done by narrowing down your audience through the analysis of quantitative measurements, such as age or budget. You also study the pattern to more of the customers’ qualitative data including food preferences, tastes, and diets.

For instance, you can market your all-meat menu to a prospect base known to order steaks regularly. You could craft great visual content that catches their eyes and makes them come into your sales funnel. Simply put, you will use available data to pinpoint your targets’ tastes and increase the chance of their patronage.

Take Time for Message Personalization

Yet another way to use a data strategy in your restaurant advertising is through message personalization. Nothing makes a customer feel special than knowing that you care about them. And, of course, what better way to show it than sending a customized message right on the verge of their meal times? 

For instance, you can send over personalized content to your client base and promote your meal specials during lunch hour. Or attract customers who haven’t visited your resto for a while and present them with a limited discount offer. Doing so will promote better sales performance and much greater ROI. 

Analyze Overall Restaurant Performance

Using a data marketing strategy means having a solid record of your restaurant’s performance. These include your sales, inventory, client feedback, and even the effectiveness of your shop personnel. You can then analyze these available data to create a marketing technique that your audience identifies with

You get to discover which area of your service needs more attention, including reviews regarding your personnel. Additionally, you can maximize your business location with the right intelligence and analysis. Comparing your performance with competitors is also possible, promoting growth.

In Conclusion

Data-driven marketing strategy is crucial to improving restaurant performance. By analyzing customer data and utilizing this information, you can deliver the best techniques for growth. You can set up a plan to ensure you get the fill of your sales funnel and achieve a great investment return.