Google ads
Google ads

“Display” type adds

Google Ads is a great way to advertise your product or service to the world. We work with you to understand your advertising goals, then we manage your campaign to achieve the best exposure for your Google Ads campaign.

Google Ads

“Search” type add

We can create any type of add you want. From search list adds to display and video adds.

Google Ads

Pricing

*Note this price is for our service fee. Not including your advertising budget.

*Note – All Google Ads Campaigns with a campaign budget greater than $2000 require a custom quote

ProductPrice per month inc gst
• Search Campaign$440
• Display Campaign$550
• Remarketing CampaignAdd $550
• Display + Remarketing Campaign$770
• Shopping Cart Campaign$770
• Google Merchant Centre AddAdd $770
• Design Full Set Display Ads$352
• Design Landing Page$352
• Local Google Ads$440

Google Ads service summary

Our Google Ads Product

  • Google Ads is Google’s advertising platform.
  • It has two parts, search network advertising (where ads appear on search engines) and display network advertising (where ads appear on Google’s partner websites).
  • Google Ads also has a “remarketing” module where display ads can follow people around the internet following a visit to the website (via the use of cookies).
  • We offer services managing campaigns for all these elements of Google Ads. It can be a highly effective form of advertising as typically, advertisers only pay for the advertising once someone interacts with an ad by clicking through to visit the website.
  • So there is an element of “success” built into this type of advertising prior to accruing a cost.
  • There is evidence that suggests that Google Ads traffic is incremental to SEO traffic and therefore these strategies should not be seen as either/or.
  • There is also evidence that suggests Google Ads traffic works better than SEO where there is the commercial intent behind a search.

Google Ads Advertising Purpose

  • Google Ads is designed to send immediate, relevant search traffic to an advertiser’s website.
  • The traffic sent is based around keyword parameters to ensure search traffic is relevant.
  • The ad copy used in ad campaigns is controlled 100% by the advertiser, so the advertiser’s sales story can be effectively started in the Google Add.
  • The advertising budget is customisable and can be updated in real time, ensuring it stays within the advertiser’s budgetary constraints.
  • Campaign reporting is very sophisticated ensuring advertisers can see what elements of the campaign are working and which elements are not.
  • This provides the opportunity for ongoing optimisation of the campaign against the desired outcome.
  • Over time it may be possible to run an AdWords campaign so it is simple arbitrage for the business. $x goes in in advertising and $x comes out in profit.

Google Ads is working when..

  • Google Ads is a service based around an advertising spend.
  • Real success is achieved when the ROI of the advertising exceeds the cost. IE. The advertising produces a profitable business. To achieve this, the following typically occurs:
  1. Your Google Ads budget is being fully spent and in a way that your defined objectives are being most effectively achieved.
  2. Over time, the goal metrics are being more cost-effectively achieved.
  3. Through relationship management, you recognise a real return to your business, over and above the total spend of the campaign, which includes management fees.

Our Google Ads Process

On Initiation

  • We send a briefing document for you to fill in.
  • We will run a Google Ads audit to get a feel for the industry’s Google Ads particulars.
  • Campaign setup.
  • Set up campaign parameters as per the brief.
  • Create Google Ads.
  • Create all content and send to you for review. This includes:
  1. Adgroups and Keywords.
  2. Initial ad copy with split testing.
  3. Structured snippets.
  4. Extensions.
  5. Sitelinks.
  6. Images for display campaigns if necessary.
  • You review and approve.
  • Final elements are set up and go live.
  • Management.
  • Statistical reviews.
  • Ongoing optimisation of ad copy, keywords selection, negatives, bids.
  • Monthly reporting, including advice (around quality, score, etc).
  • Implementation of new Google features.

Google Ads, Our responsibilities

  • Initiate the process to get appropriate information to set up a competitive campaign.
  • Setup campaign structures professionally and to brief.
  • Prepare campaign content for your review and send through Basecamp for approval.
  • Implement approved campaign copy to specification.
  • Setup all conversion functions to ensure clear measurement of results.
  • Report results accurately each month.
  • Manage/optimise accounts to conversions through the use of;
  1. Split testing
  2. Negative keywords
  3. CPC optimisation
  4. Improvement in quality score recommendation
  5. Other AdWords techniques and recommendations.
  • Work together with you to optimise the outcome of the campaign.

Google Ads Limitations

  • Google Ads is search marketing. It only sends traffic to your website.
  • Your website is often the key to conversion, changes to which are outside a vanilla Google Ads campaign.
  • A Google Ads campaign is limited to the stock of search volume. While a limit, typically this limit exceeds the budget.
  • PPC traffic is cash expensive, usually, a business’s ability to use PPC is limited by cash flow.
  • A Google Ads campaign’s effectiveness ends once the search traffic hits the website, there is no nurturing of prospects etc.
  • There is no residual or enduring benefit of a Google Ads campaign. Ads disappear once a campaign hits budget. Listings disappear once a campaign finishes. It just ends.

Successful Google Ads, What’s next?

  • When a Google Ads campaign is successful, the campaign should be achieving successful“actions” for you. Depending on what this is, it can develop into the next strategy:
  • Display and remarketing campaigns to develop on success.
  • If generating leads on a landing page, you can:
  • Conversion rate optimises the page.
  • Create a more robust ongoing nurturing program through copywriting.
  • If the campaign is just sending to the home page;
  1. Conversion rate optimisation.
  • Start SEO for more traffic focusing on the most successful keywords in Google Ads for display advertising, upsell remarketing;
  1. Look at extending a display and remarketing campaign with Social Media ads and retargeting.