Guest Author

Andre Oentoro

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

A whopping 4.57 billion people are now online through their social media and spend approximately 4 hours a day on it. It isn’t surprising to have this huge number considering that it’s been 31 years since the first internet dropped to the world.

This number also means something valuable behind it: a changing marketing landscape. 

If the older marketing strategy heavily relies on the offline approach such as magazine and banner to reach out to audiences, digital marketing only needs a single device and a second to spread messages across the places.

Yes, it can be that powerful.

What is Digital Marketing?

Simply put, digital marketing is a crucial part of the marketing plan that uses the internet, social media, search engine, and other online devices such as tablets, phones, and desktops to promote a brand.

In short, digital marketing uses online resources in your device to spread awareness of a product or service. So, if you are attached to the mobile phone all day long scrolling here and there, congratulations! You have stumbled upon digital marketing schemes that many companies have planned.

But, now it is your time to shine out!

Let’s dig in a bit of why shifting to a digital marketing plan is beneficial for your business.

The Benefit of Digital Marketing

Most marketers jump into the digital marketing bandwagon not because everyone is doing it but because it’s indeed a powerful tool to get their business off the ground in no time. Here are some perks of integrating digital marketing strategy into your overall marketing plan:

  • Secure your business presentation in the online world
  • Maximize ROI with a low investment cost
  • Generate more leads
  • Increase conversion rates and close more sales
  • Reach out to a broader audience across the place
  • Strategically make the impression to target audiences using analytics

Now that you know how advantageous this marketing strategy for your business is, here are the elements that will bring you to a successful digital marketing plan:

#1. Websites

This is the place where audiences look for information about your brand. It’s the hub, the online HQ where all your digital marketing strategies lead to. 

Keeping a website as interesting and informative as possible is your chance to get more engagement that eventually leads to higher conversion rates.

Therefore, doing a bit of research before creating a website is essential for a new business to attract visitors. For instance, if your target audience is working home moms in their 20-30s, then you can develop a certain UX design that will fit them.

Otherwise, if your website isn’t enticing enough, they will leave out in a short time. As a result, you will get a higher bounce rate that translates to a failed targeting.        

#2. Social Media Profiles

We all agree on how social media platforms have disrupted today’s way of socializing between people. They tend to attach on multiple platforms to keep them up-to-date while also ignoring the present thing beside them.

However, the negative point asides, as business owners we have a higher chance to get noticed by these social media goers. 

Using social media profiles as part of digital marketing elements is another way to spread more awareness in no time. These social media platforms have the ‘viral effect’ that you can benefit from. It will not only give you a massive impression but also a big deal of conversion rate.

#3. SEO Effort

SEO

Creating a great website isn’t enough to generate visitors to your website. You still need tons of work right here. It is maintaining an SEO effort.

First off, when people search for something on a Google search engine, a load of websites is presented on the first page. The next thing you know, 75% of people don’t look past the page. They don’t bother to find out what’s on the next page.  

The bad news is when your website is barely on the search engine result page, let alone on the first one. This is where your SEO effort makes some points.

Working on SEO, you will secure your position on the first page of search engine results. Also, it gives your website credibility both in front of the Google search engine and your visitors.

#4. Content Marketing

Your content is what brings visitors to your website. It is also what makes them stay longer.

Content marketing can be in the form of blog posts, video marketing, infographics, e-books, images, testimonials, website pages, and more.

To say that content is one of the vital elements of digital marketing isn’t exaggerating at all. People come to check on your content where it gives them more information about certain products. Or it helps them choose wisely before purchasing one.

The more helpful the content is, the bigger chance of visitors having a good impression. It eventually leads to more engagement.

Moreover, great content marketing is when you successfully attract more visitors with the keywords you put on each of them. With this scheme, you can also boost your SEO efforts.  

#5. Marketing Analytics

In order to keep your digital marketing strategy on the right path, you need to conduct the analytics. This final element is essential to ensure what works or not.

You can use different marketing analytic tools to get an insight into the campaign’s performance. The metrics and measurements are what you should pinpoint on the annotations to see how it goes. 

As a result, you can plan a better scheme to improve your digital marketing campaign and you’ll be able to maximize your ROI.

Closing Thoughts

Digital marketing isn’t a new term for every business strategy. In fact, companies are now shifting from the old printing marketing to this plan albeit the older methods are still relevant to this day.

However, as technology develops and disrupts whatever outdated landscapes are then. It is time to fully consider digital marketing into your business.

With its advantageous traits, digital marketing can seamlessly help your business to increase conversion rates and boost more sales with a prior low investment. 

What are you waiting for? Go plan on your digital marketing strategy with the elements you just learn. It is time to execute the plan and see what works for your business.