Custom 360 virtual tours are similar to Google 360 virtual tours. With the difference being they are not listed on Google street view or on Google business pages but instead hosted on a private server and then you can embed the code on your website. Basically custom tours are much more customisable and not listed on Google maps.

Custom logo

Directional music or sound effects for each scene

Info pop ups for videos, images and text

Legend for navigation

Hightail bar