It seems that the Corona Beer brand is benifiting from a rise in popularity this month. And for all the wrong reasons.
People around the world are linking the coronaVirus outbreak with their existing knowledge of the word Corona and heading to Google. Google trends reports a steep rise in the search term “Corona beer virus”. Particlaurly in Cambodia. A corona (meaning ‘crown’ in Latin derived from Ancient Greek ‘κορώνη’ (korōnè, “garland, wreath”)) is an aura of plasma that surrounds the Sun and other stars. Source: Wikipedia.
Cambodia, the number 1 country searching for the term "Corona beer virus"
Cambodia expects to receive about three million Chinese tourists in 2020.
Source: PhnomPenhPost
With such a high number of Chinese tourists locals are justifiably a little concernced.
Sales for Corona Beer
This is an interesting case study in branding. Loyal Corona drinkers will not let this situation effect their drinking habits but Corona may launch a bounce back campaign to restore any loss of trust in their brand soon.
Only time will tell if this branding mishap will be a positive or negetive on the bottom line for Corona beer.
